Located in the Serra Gaúcha, the city of Gramado is one of the most desired destinations in Brazil due to its flowery streets, famous tourist spots, hospitality, and traditional events, such as the Film Festival. The city, with a population of approximately 35,000 residents, is 115 km from Porto Alegre and is the largest tourist hub in Rio Grande do Sul. Its cold mountainous climate attracts many tourists, and at certain times during winter, you may be surprised by snow. Its tranquil streets appeal to couples seeking a romantic atmosphere and families looking for relaxation.
With a strong German and Italian influence, mainly reflected in cuisine and urban and rural architecture, Gramado has an economy focused on tourism, receiving up to 700,000 visitors from around the world per month during the high season. In fact, tourists can purchase tours to explore the city further, with one of the most sought-after being the German Night, featuring music, dance, and delicious food. The city is nationally known for its many high-quality artisanal chocolate factories.
In December, the city hosts the Christmas Light festival, transforming it into a movie-like setting with adorned buildings and streets. The most popular Christmas Light event takes place at Joaquina Rita Bier Lake (200 meters from Hotel Master Gramado). The city is also recognized for hosting the Gramado Film Festival. Established in 1973, the event was the primary national film festival for many years.